Skincare for Kings: Why Men Need a Routine Too

Let’s get something straight—skincare isn’t gendered. Pores don’t care if you’re wearing heels or Timberlands. But for too long, men have been sold the lie that a 3-in-1 bottle of mystery goo is enough.

Newsflash: it’s not.

Here’s why men need skincare—and how to build a routine that works without turning into a bathroom diva.

## Why It Matters

Men’s skin is thicker, oilier, and ages slower—but it still takes damage. Sun, stress, shaving, and sweat all wreck your skin over time. No one’s saying you need a 12-step ritual. But if your face feels like sandpaper or looks like a grease trap, it’s time to level up.

## The 4-Step Routine Fit for a King

### 1. Cleanse

Soap is not skincare. Get rid of sweat, dirt, and oil without stripping your skin.

Try:
– CeraVe Foaming Cleanser
– Bulldog Skincare Original Face Wash

### 2. Moisturize

No, it’s not “just for women.” Moisturizer keeps your skin hydrated, smooth, and less prone to irritation after shaving.

Try:
– Neutrogena Hydro Boost Water Gel
– Jack Black Double-Duty Face Moisturizer (with SPF)

### 3. Protect with SPF

You think sun damage is a joke? Wrinkles, dark spots, leathery texture—it all starts here. Daily sunscreen is non-negotiable.

Try:
– EltaMD UV Clear
– Supergoop! Unseen Sunscreen

### 4. Target One Problem Area

Start with what bothers you most—acne, razor bumps, dry patches—and treat it directly.

Examples:
– Razor burn? Try The Art of Shaving After-Shave Balm
– Breakouts? Try Paula’s Choice 2% BHA Liquid
– Dryness? Upgrade to a richer cream or hydrating serum

## Extra Credit (Optional, But Worth It)

– Exfoliate 2x a week — helps with dullness, blackheads, and ingrown hairs
– Eye cream — no one likes tired-looking eyes
– Beard oil — keeps facial hair soft and skin underneath healthy

## Final Word

You don’t have to know what a toner is. You don’t need a jade roller. But if you want your face to age well and feel good, you need a real routine. One that works. One that lasts.

👑 Skincare isn’t soft. It’s smart. Rule your face like you own it.

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