Beauty with a Conscience
You don’t have to sacrifice ethics for excellence. Our Cruelty-Free Crowns page highlights brands that refuse to test on animals while still delivering queen-level quality. We feature vegan, clean, and eco-conscious products that deserve a spot on your vanity.
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Top Cruelty-Free Brands
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Vegan Makeup Essentials
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Clean Beauty Roundups
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Sustainable Packaging Favorites
Royal Brands with a Heart
Meet the top-tier beauty brands that walk the talk when it comes to compassion:
e.l.f. Cosmetics – Affordable, cruelty-free, and 100% vegan.
Tarte Cosmetics – High-performance naturals with no animal testing.
Hourglass – Luxury, vegan formulas that deliver results.
Pacifica – Vegan, clean, and totally glam.
Bonus: Each brand is Leaping Bunny or PETA-certified.
100% Glam. 0% Guilt.
Your daily beat doesn’t need beeswax or carmine.
Here are must-have vegan swaps:
✅ Foundation: Too Faced Born This Way (Vegan formula)
✅ Lipstick: KVD Beauty Everlasting Liquid Lipsticks
✅ Mascara: Milk Makeup Kush Mascara
✅ Highlighter: e.l.f. Baked Highlighter
Pro Tip: Always check for sneaky animal-derived ingredients like lanolin, collagen, or shellac.
Clean, Green, and Queen-Worthy
Not all “clean” beauty is created equal. These brands pass both the ingredient test and the performance test:
Ilia Beauty – Skincare-powered makeup
Juice Beauty – Certified organic and effective
RMS Beauty – Raw, food-grade ingredients
Tower 28 – Sensitive-skin-safe + clean + cruelty-free
Use our roundup to see:
✅ Which products are fragrance-free
✅ Which are non-comedogenic
✅ Which brands are EWG Verified
Beauty That’s Beautiful Inside and Out
It’s not just what’s inside — it’s how it’s packaged:
Aether Beauty – Fully recyclable palettes, zero waste
Elate Cosmetics – Bamboo packaging and refillable compacts
Ethique – Solid shampoo and conditioner bars (no plastic!)
Lush – Bring back your empty pots for refills and rewards
Eco Tip: Look for glass, aluminum, or biodegradable packaging to cut your beauty carbon footprint.
